Brand Strategy, Website Messaging & AI Workflow Consulting

Before commissioning a new website

If the audience, offer and message are still moving, a new design brief will keep changing too. This engagement gives a founder-led business a defined planning document before implementation starts. It suits a brand refresh, a new offer or a website launch where a decision-maker can review and approve the direction.

What you receive

• Brand strategy: customer focus, positioning and key messages, supported by a review of five public competitor or alternative examples.
• Naming direction: six ideas with reasoning, three recommendations and preliminary name and domain research within one agreed market and database scope.
• Creative direction: two visual directions, with one refined into practical guidance for tone, color and imagery.
• Website messaging: a sitemap of up to five pages and homepage copy for up to six sections, including calls to action.
• AI workflow guidance: three recurring-task guides with prompts, example outputs and review checklists.
• Handover: a 30 day action plan, a PDF brief and editable text, with one consolidated revision within the agreed direction.

A small example of the decisions the brief resolves

For a workshop business, a useful homepage decision might be whether the main visitor is an individual booking a session or a company arranging a team event. That changes the proof, questions, page structure and call to action. This is an illustrative example, not a client case or a promise of conversion results.

Original work behind the approach

Lucete AI Lab has planned, designed and launched nine independent AI services and its company website with AI assistance. Its background connects exhibition and content planning with working digital experiences.

• PLANET ME: a sound-resort concept carried through the website, recurring characters, music and video.
• BECOMES: a growth experience expressed through joining, roles and program planning.
• INNERLOG: a literary-house concept expressed through naming, language and interaction.

These are the company's own projects. Review them to assess the planning and creative approach.

How the engagement works

1. Brief: send your company introduction or website, core offer, target market, objective and preferred timing through Upwork or Contra.
2. Confirm: agree on the focused scope and complete the project requirements before work starts.
3. Develop: review the proposed direction, then receive the naming, messaging, website and AI workflow brief.
4. Handover: consolidate feedback for one revision and receive the final PDF and editable material.

Communication is written in English, supported by translation tools. Delayed materials or feedback can change the delivery schedule. The selected platform listing and agreed project terms govern the engagement.

Frequently asked questions

Does USD 3,000 include website development?

The fee covers strategy, structure and messaging. Website implementation, finished logo artwork, AI integrations and video production are quoted separately after the requirements are agreed.

Is this an ongoing consulting subscription?

No. It is one fixed-scope engagement with a defined handover. Further work requires a separate agreement.

What does preliminary name research include?

It records findings for the three shortlisted names in the agreed market and database scope. Legal clearance and trademark filing are separate professional services.

Can I start with the downloadable kit instead?

Yes. The kits below are self-guided resources. They do not include a review of your business or private consulting. Choose consulting when you want a tailored brief prepared for your specific business.